UnitedHealthcare wanted to partner with Second Harvest Heartland and do an employee food drive. Heartland wanted to collect peanut butter because of it's nutritional value and long shelf life. So, we were tasked with creating a campaign to encourage employee participation.
When it comes to peanut butter, people usually like only chunky or creamy. So, we played off this and created "The Battle of the Butters." Employees were encouraged to bring in their peanut preference to donate and that would count as a "vote." At the end of the campaign, creamy was ruled the winner and hundreds of jars of peanut butter were donated.
Design: Grace Bettino, catchfire